PWYC makes silky smooth R&B with a dream-pop edge.
Earlier this year, Korea-based music producer Young Jae Yoo released his debut album under his moniker Palmbeach Wasted Youth Club. The album blends together Jae Yoo’s love of contemporary R&B with his ability to write lush, dreamy hooks.
Young Jae Yoo has been writing music for the last ten years but his recent work under his new moniker Palmbeach Wasted Youth Club has been getting him attention. Previously, he’d been writing songs for other singers but is now stepping into the limelight for himself.
Things could have been so different for the up-and-coming producer.Young Jae Yoo once attempted to study fine art in London before realising that is his real passion is music. He dropped out of university and started PWYC – fine art’s loss is pop music’s gain. Since then he’s been putting together his work while playing live shows in clubs around Seoul.
His most-recent album came out this year and is called Shore. It's seven tracks of chilled-out retrocentric vibes for those not ready to let go of the classic R&B sounds of the 80s and 90s. The silky sounds of synthesiser-based R&B that dominated the public consciousness of the late 80s and a big chunk of the 90s play a heavy part in PWYC’s inspiration. Songs like Seoul and Bonfire are smooth-as-Hell reimaginings of these influences.
This is not the only string to his bow though. Some of PWYC’s songs follow dream-pop format. Album opener and stand-out track is Bonobono is a delicately lush pop lullaby. While album closer Lantern still draws on Jae Yoo’s love of R&B, it’s more from the tender ballad side of the genre.
Delve a little deeper into his music and his debut album Primrose is equally as good. On this album you see how he has developed his sound between now and then. His very first single Ricky was a Young Boy is token PWYC - it's a piece of chilled-out gold. The excellent 27 has a very new-age hip-hop vibe and sounds great for it.
This contrasts heavily to the bass-drum heavy screamer Punks which came out last year and is well worth checking out.
Despite Shores being short, it really stands string as a testament to the talent at work here. Jae Yoo’s unique style of ethereal production style isn’t something we hear too much of these days but really could be the start of something special.
Palmbeach Wasted Youth Club is currently working on his next album due in 2018. For more information, click here.